Why I Built an Analog Intimate Brand in a Digital World

written by Megan Marie

Why I Built an Analog Intimate Brand in a Digital World

I didn’t build Common Confidential to fix intimacy.

I built it to make space for it. I never want anyone to feel like there is something wrong with their intimate life or that they need to change it. It's healthy to want to grow and evolve in that part of our life, but never is it broken. You get to decide what that part of life looks like for yourself. I wanted Common Confidential to help create that space and invite more presence and intentionality, but never tell you how you should be. 

Somewhere along the way, intimacy felt like it had become something we managed instead of something we simply felt. It became scheduled, optimized, explained, medicalized, competitive and rushed. Even the products designed to support intimacy often felt loud or complicated — more focused on performance than presence.

What I kept noticing wasn’t a lack of desire or connection.
It was interruption that took you out of the moment.

Small ones. Constant ones. The kind of interruptions that pull you out of your body or the moment and back into your head.

That’s where Common Confidential began...with a simple thought that wouldn’t leave me alone...

What would intimacy feel like if we removed the noise and just got back to the basics?

The World Is Loud. Intimacy Isn’t Meant to Be.

We live in a digital-first world that fragments our attention almost constantly. Notifications, screens, background noise, unfinished thoughts, everyone else's thoughts...all of it trains us to stay alert, reactive, and slightly disconnected from ourselves. When we are constantly inundated with the external, it's hard to get internal.

So then of the intimacy part...  That state of mind doesn’t magically turn off when intimacy begins. It's so heavy on us that it almost never goes away, unless we are really doing the work to separate it. Frankly, that's a full time job.

Our nervous systems don’t shift just because the lights are dimmed or the door is closed. They help, but aren't the only keys. We carry the pace of our lives into our most intimate moments. And often, we don’t even realize how much tension we’re holding until we try to slow down and find that we can't do it. 

Intimacy doesn’t need more stimulation.
It needs fewer interruptions and more presence.

Less managing. Less thinking ahead and less worrying about what comes next.

When intimacy flows and it feels grounded and natural, it’s usually because nothing is pulling us out of the moment. No logistics. No self-consciousness. No background anxiety about cleanup, timing, or performance. We just are there and absorbed in the moment.

That realization shaped what I wanted Common Confidential to be.

Analog Is a Frequency, Not an Aesthetic

When I say Common Confidential is an analog brand, I’m not talking about nostalgia or rejection of technology. We aren't a record player or a walkman radio. 

Analog is a frequency.

It’s slower. Warmer. More tactile. It lives in the body instead of the mind.

Digital spaces are fast, bright, and demanding. Analog spaces are quiet, receptive, and grounding. One asks for attention. The other invites presence.

Touch is analog. Breath is analog. Warmth is analog. As human beings we are analog and our basic functions are analog. 

And intimacy...real, true, connected intimacy...responds to that frequency.

Choosing analog moments and finding analog ways of living are ways of telling your nervous system that it’s safe to slow down. That nothing is being measured. That there’s no outcome you’re supposed to achieve. That you don’t need to perform or optimize what’s happening. Simply that it is safe to be where you are and in your body.

Common Confidential exists to help create those spaces — not just in intimacy, but in how we relate to ourselves and each other. I don't believe we need more flashy things. We need more intentional things that are truly benefiting our lives. The products we are buying should all be the kind that keep on giving. 

Clean Isn’t Just What’s Inside the Product

From the beginning, I knew I wanted our products to be clean, organic, and natural — not because it was trendy, but because it felt intuitive. And because I only wanted to create products I would actually buy and use myself.

I believe our fast-paced world has made us forget about quality. We consume quickly, replace often, and rarely pause long enough to ask whether something is truly good for us or if it’s simply convenient. I wanted Common Confidential to move in the opposite direction. Slower. More intentional. Built around fewer and better choices.

For me, clean had to mean more than ingredients. The message and frequency of the product mattered just as much. It had to feel considered. Thoughtful. Almost like there was a kind of quiet magic mixed in. Not in a mystical way, but in the sense that care and intention raise the frequency of anything we interact with. When something is made with presence, you can feel it.

Oil-based was the clear choice because it’s deeply connected to the earth and to the body. Oils have been used for touch, care, and connection for centuries. They’re nourishing. They don’t evaporate quickly. They don’t demand constant reapplication. They stay with you, warm with your skin, move slowly, and blend with the body.

Oil-based products don’t interrupt the moment. They don’t pull you out of your body to manage what’s happening. They allow touch to unfold naturally, without urgency or distraction. That’s not just a functional choice I made...it’s a philosophical one.

When I talk about clean, I’m not only referring to ingredients (though those matter deeply). I’m talking about clean experiences and clean values.

Clean choices. Clean design. Clear flow.

And just as importantly...the absence of unnecessary interruption.

Clean means products that don’t ask you to stop, think, adjust, manage, or perform. Products that support presence rather than demand attention. Products that respect the body instead of trying to override it.

To me, clean intimacy isn’t sterile or clinical. It’s not about perfect perfection. It’s about honesty, intentionality and trust. Supporting the body as it already is, instead of trying to fix or improve it.

Clean is care. Clean is choosing quality over excess.

And clean, at its best, is something you feel, not something you have to explain.

Designing for Flow Instead of Performance

I didn’t want to create another product that existed in isolation. Intimacy doesn’t happen in pieces. It unravels like a story.

That’s why Common Confidential was designed as a system — not because intimacy needs structure, but because it benefits from flow.

The Massage Butter is often where the experience begins. It invites slowness. It supports prolonged touch. It doesn’t dry out or pull attention away. It allows exploration without urgency. It’s not about doing something right — it’s about staying connected.

The Love Towel exists because intimacy is real life. Bodies are bodies. Mess happens. And for many people, that reality creates tension or self-consciousness that quietly interrupts the moment. Our Love Towel removes that mental load. It allows intimacy to continue without pausing. It’s practical and something you didn't even realize you needed.

And the Intimate Blanket was created to support intimacy as it’s happening. We don't even realize how much the thought of needing to change the sheets afterward, takes us away from the moment. The Intimate Blanket is fully waterproof and designed to be used during intimacy, allowing people to stay present. When that anxiety is removed, the body relaxes. The moment deepens and attention stays where it belongs.

Afterward, the blanket can be removed, allowing you to return to a clean bed without disruption. It’s a small, but impactful detail.

Each product exists to hold space, not demand attention.

Why Simplicity Is Not Small

We’re taught that more is better. More options. More stimulation. More information. More doing.But intimacy responds differently.

Those analog things and simplicity calm the nervous system. It creates safety allowing us to feel instead of think.

Choosing simplicity isn’t about aesthetics. It’s about regulation. It’s about creating conditions where connection can actually happen and love thrives.

Common Confidential isn’t about adding more to your intimate life. But adding one thing that makes a big impact.

A Quiet Kind of Disruption

We are redefining what clean intimate products look like by rejecting the idea that intimacy needs to be optimized, fixed, or made louder.

Instead, we’re choosing softness, slowness and depth.

Our brand is about connection — not just between partners, but with yourself. It’s about creating analog moments in a digital world. Moments where you can drop out of performance and back into your body.

Common Confidential is quiet by design. It doesn’t demand attention. It allows you to be you. In a culture that constantly asks us to do more, share more, and be more and still never seems to be enough, I wanted to create something that invites you back to the  basics. To touch and connection that feels real, grounded, and human.

That’s what analog intimacy means to me.
And that’s the space Common Confidential exists to hold.

And that is why we are the analog intimate product. 

xx Megan